Professor Taffler of Warwick Business School has been meeting with leading investment directors from Old Mutual Global Investors, S.C. Davies & Co and LPEQ Listed Private Equity, to discuss how emotions play a vital role in investment decisions.
‘Greed, fear and hope are words often used to characterise the emotions behind investing’ says Proffessor Taffler. But through his research at the business school with David Tuckett interviewing 52 leading fund managers and chief investment officers (“Fund management and emotional finance” – CFA Institute) he found that other behaviours, those of ‘seriousness, anxiety and excitement’, played a key role.
His presentation at The Behavioural Finance Forum hosted at our offices in The Gherkin took investment leaders through a structured way of thinking about how to use emotions to positive effect when making decisions.
Andrea Lowe of LPEQ Listed Private Equity commented: ‘It has been an extremely interesting session this morning’.
While Amadeo Alentorn of Old Mutual Global Investors suggested that post financial crash, ‘it is now time for financial firms to take note of how much markets are driven by emotions.’
View the video at www.behaviouralfinanceforum.com/videos.html
